Powered by Technology, Designed for Luxury.

REDEFINING FASHION IN INDIA

India has always appreciated fine fashion, yet seamless access to global luxury and craftsmanship has remained a challenge. DE-X SOCIETY changes this as India’s first AI-powered search and discovery platform, connecting you to the world’s finest premium and luxury brands—effortlessly and without compromise.

Founded by the ex-Farfetch team, we merge cutting-edge AI with deep market insights to create a hyper-personalized luxury experience. Through direct partnerships with top global boutiques, brands, and Indian designers, we ensure authenticity, transparency, and seamless access to in-season collections—AI-personalized to your style, size, and preferences, and delivered at the most competitive prices.

Welcome to DE-X SOCIETY!

THE NEW WAY TO SHOP.

  • 01 SEARCH. DISCOVER. SHOP.

    Find exactly what you’re looking for—or let inspiration find you. Our advanced search and discovery engine helps you explore the best of luxury fashion, from timeless classics to the latest runway trends.

  • 02 LUXURY, WITHOUT THE BARRIERS

    No more endless searches, international markups, or limited selections. We bring you direct access to authentic, in-season collections from the finest Global and Indian designers.

  • 03 HYPER-PERSONALIZED. CURATED FOR YOU.

    Powered by AI, DE-X SOCIETY tailors luxury to you. With image search, smart filters, AI-driven styling, and more, DESIGNER-X AI helps you find the perfect pieces based on your size, preferences, location, and fashion choices—effortless, intuitive, and uniquely yours.